“It is so absurd and don’t even want to hear it.” There is a brand that changed its name due to protests from the Japanese archipelago.
There is a person who is always a hot topic on Instagram. That’s Kim Kardashian West. She is so influential that she is in the top 10 Instagram influencer that has many followers worldwide, and her family-named reality show has been loved by people. However, she also caused a lot of issues, including the exposure controversy and a feud with famous singer Taylor Swift. She, who is always at the center of many gossip, has once again sparked controversy. Let’s see what kind of controversy it is this time.
What is the brand name of Kim Kardashian’s new underwear?
Kim Kardashian launched a new underwear brand on June 25 2019. This brand is known to have filed a trademark application earlier. It has attracted attention from many people as it is an underwear brand launched by her, who has attracted public attention with her body shape. Kim Kardashian tweeted at the same time as the launch, “It was hard to find corrective underwear that matched my skin tone, but now I come up with a solution,” adding, “I will emphasize women’s body shape and flexion.”
But soon, the brand was embroiled in a big controversy. This is because the brand’s name is Kimono Intimates. The name drew strong opposition from the Japanes
Japanese angry at “KIMONO”
Kimono is a traditional Japanese costume. All Japanese girls dress up beautifully in kimonos for their coming-of-age ceremonies. It is natural that the Japanese are angry because kimono, which is meaningful to the Japanese, is used as the name of their underwear.
On June 28 (local time), the mayor of Kyoto, Japan, Daisaku Kadakawa, also sent an open letter to Kim Kardashian urging him to reconsider his trademark choice. “Kimono is a traditional folk costume divided in our rich nature and history through tireless efforts and research by our ancestors and a culture that has been cherished and inherited in our lives,” he said in an open letter. “It is the fruit of craftsmanship and truly symbolizes the beauty, spirit and value of the Japanese.”
The Japanese even described it as ‘cultural usurpation’. As a result, the anti-Kardashian hashtag (#), “KimOhNo,” which is to protect the name of the kimono, is being held in relay on SNS. Oh! No! Kimono, reminiscent of American short track speed skater Anton Ono of Hollywood Action, is said to have been named after the pronunciation of Kimono.
Kim Kardashian with a white flag in the end
On July 1, Kim Kardashian announced that he has finally decided to change the brand name of his underwear. “The key to my brand and product is that it consists of inclusion and diversity,” she tweeted. “After much consideration, I will announce a new brand name.” Kardashian said, “I had the best intention when I unveiled the brand name of my new underwear,” but added, “I always listen, learn, and grow.” “I appreciate the passion and various perspectives people show me,” he said, expressing his position to accept criticism of his controversial brand name.
The Japanese government said on July 2 that it would send patent officials to the United States to discuss a dispute over Kim Kardashian’s underwear brand. Japan’s Economy, Trade and Industry Minister Hiroshige Seko says Kim Kardashian will change the name of the “Kimono” brand, but he hopes there will be a “careful review” of the issue.
Eventually, s decision to change the brand seems to have ended the case, but some are expressing displeasure that she hasn’t deleted her Instagram post yet. The launch of the underwear brand is definitely something to celebrate, but I hope you’ll be more cautious next time as you’re a celebrity who’s receiving a lot of attention.